Services → Landing Page Build and Optimisation
We build landing pages for the campaigns and offers that don't have one, and rebuild the pages already taking visitors without producing enquiries. Whether that traffic arrives from Google Ads or from search, the page it lands on decides what the visit is worth.
After the click
You pay for the click. The page decides what it's worth.
Every visit to your website has already cost something — an ad click, months of search work, a review that finally tipped someone into looking you up. The page they arrive at is where all of that either turns into an enquiry or quietly ends.
A landing page is a page built for one job: to take a visitor who arrived for a specific reason and give them a clear path to acting on it. Not a homepage asked to serve everyone at once, and not a services page written to cover every case a business might handle.
The distinction matters most where you are paying per visit. Sending paid traffic to a page designed for browsing is one of the quietest ways an advertising budget underperforms — nothing looks broken, and the money still goes.
60%
Measured from a large sample of sites rather than a survey, it counts page views rather than people, and the figures move month to month. Mobile leads — but nearly four visits in ten still arrive on a desktop, which is why a page is built for both rather than designed for one and adapted to the other.
21.6%
That condition is the whole finding: four metrics improving together across every page of the journey, not one page loading a fraction faster. The fieldwork was done at the end of 2019, and none of the brands were South African.
2.5s
Drawn on a nought-to-five-second scale, so shorter is better. This is a published standard rather than a figure we worked out — one anyone can check, not a claim we invented.
The gap
The page is asked to do too many things at once.
The usual page introduces the business, lists everything it does, tells the company story, and collects an enquiry — all at once, to everybody. It is a perfectly reasonable page. It simply isn't built to convert one particular visitor who arrived for one particular reason.
The answer isn't always a new page. Sometimes the page is close, and what's costing you is the order the argument runs in, an objection nobody answered, a form asking a stranger for more than they'll give, or a load time that loses people on mobile data before they read a word. That is a rebuild rather than a replacement, and it typically costs less than starting over.
What's included
- 01
The offer, and who is arriving
What you're actually asking the visitor to do, who is arriving and why, and what they need to believe before they'll do it. Everything after this follows from that answer.
- 02
One page, one job
The structure: what sits above the fold, the order the argument runs in, what earns its place, and what gets cut because it competes with the thing you want the visitor to do.
- 03
Writing that does the work
The headline, the proof, the objections answered before they're raised, and a single clear action — written in your voice rather than in marketing language.
- 04
Built to be fast on a phone
The page built on your own site or platform, laid out for a phone first and kept light enough to load quickly on mobile data — where a slow page loses people before they see any of the work.
- 05
Reading what happened
What the page actually did once real visitors met it, where people are still dropping out, and what to change next — judged on enquiries and sales rather than on visits.
Beyond a single page
Some campaigns need more than one page.
A business running several distinct offers, or advertising to more than one kind of customer, rarely gets everything said well on a single page. A set of pages — one per offer or audience, sharing a structure but arguing its own case — tends to serve each visitor better than one page trying to cover everything. And where a page already takes real traffic, there is enough data to test properly rather than rely on judgment alone.
- A set of pages, one per offer
- Testing on pages with real traffic
- Rebuilding an existing page
Each is a defined piece of work, scoped and quoted on what it actually involves rather than assumed into the price of a single page.
How it's tracked: form submissions, calls and purchases that start on the page — set up in your own analytics account, so the page is judged on what it produces rather than on how many people saw it.
Common questions
What is a landing page, and how is it different from the rest of our website?
A landing page is built for one job: to take a visitor who arrived for a specific reason and give them a clear path to acting on it. The rest of your website has to serve everyone — people browsing, people checking you're real, people looking for your phone number. A landing page only has to serve the person who just clicked.
Do we need a new page, or can you fix the one we have?
Both are on the table, and which one you need depends on what the existing page is already doing. If the structure is sound and the argument is simply in the wrong order, a rebuild is faster and costs less. If the page was never built for the traffic you're sending it, a new one is the better spend. We'll tell you which after looking at it, rather than before.
How much does it cost?
It depends on whether we're building a page or rebuilding one, and on how many pages you need, so we quote per project after scoping it rather than publishing a package price. Pricing is on request and quoted per client.
How long does it take?
Two to four weeks for a new page, and one to two weeks to rebuild an existing one. The main variable is how much has to be written or decided from scratch — a page where the offer, the proof and the images are ready moves faster than one where all of that is still open. We'll tell you where yours sits before you commit.
Will this work if we're not running ads?
Yes. Paid traffic makes the cost of a weak page obvious fastest, but the same applies to visitors arriving from search, from your Google Business Profile, or from a link you send out yourself. Anywhere you are deliberately sending people, the page they land on decides what that visit is worth.
How will we know whether it worked?
Before anything changes, we set up tracking for what the page is actually meant to produce — form submissions, calls, purchases — in your own analytics account. After that the comparison is straightforward, because it is measured on enquiries and sales rather than on how many people visited.
Can you test different versions of a page?
Where there is enough traffic to read properly, yes — it is a reliable way to improve a page, because it replaces opinion with evidence. On a page with little traffic a test can run for a long time without producing a trustworthy answer, and in that case we would rather fix the clear problems well than run a test that cannot settle.
Do you need access to our website?
Usually yes, though how much depends on what your site is built on and on whether we are adding a new page or changing an existing one. We'll tell you exactly what access is needed before we start, and it stays yours to grant and to revoke.
Can we edit the page ourselves afterwards?
That's the intention. The page sits on your own site or platform, and we'll show you how to change the parts you will actually want to change — the offer, the wording, the images.
Does this replace SEO or Google Ads?
No — it is what makes them pay off. SEO and Google Ads are about getting the right person to arrive. This is about what happens once they do. Treating the two as separate jobs is a common way good marketing money gets spent without much to show for it.